Zoomino has an awesome new GlamApps app, called In-Text TV, that allows your audience to hover over highlighted keywords or terms and see related Videos (and well as Photos and the Wikipedia entry). The app is installed on this page, so you should be able to see it in action! Here's a passage from an article on http://glam.com/oscars to illustrate the functionality of the In-Text TV app:
Oscars 2010: Best Tressed
It’s Hollywood’s biggest night of the year, and everyone hits the red carpet dressed to impress. But what good is a great gown if the mane isn’t just as marvelous? Here, the girls who worked their looks, locks and all. And the award for Best Red Carpet Tresses goes to... Zoe Saldana! Sandra Bullock! Amanda Seyfried! (And more!)
With In-Text TV, you can also highlight any text on the page (by clicking and dragging) and that will also bring up the app.
This is a great tool for publishers because it helps them keep their audience on the page and their site. There's no need to navigate elsewhere to get videos, photos, and Wikipedia details!
